Research indicates consumers are 131 percent more likely to buy from a brand after they engage with early-stage educational content. Meanwhile, 70 percent of customers in a groove study say understanding how to use products and services is important to winning their business.
Customer education programs are important differentiators for nearly any business.”
Source: Entrepreneur, April 25, 2023. Link. Customer education programs help make customers smarter and more knowledgeable, leading to numerous benefits and long-term value for both customers and companies alike.
INSIGHTS: Beyond teaching something new, our July 4th post, 7 times, 7 ways, underscored the challenges people have remembering an instruction, request or message delivered only once. For example, there’s often so much going on during a veterinary visit that animal owners’ attention spans are taxed. Post-visit follow-ups are good educational opportunities.