Pet parent targeting continues to increase in the strategies of pet specialty retailers like Petco, Pet Smart, and Chewy who have learned that many pet owners seek to pamper their dogs and cats like beloved family members. Walmart is looking to expand its reach in the pet category with a collaboration with pet-centric media brand The Dodo, a division of Vox Media.
In addition to the new merchandise, Walmart Insurance Services will be begin offering The Dodo’s pet insurance program, Fetch by The Dodo, as well.
Source: Forbes via Pet Products SmartBrief, September 6, 2022. Link. The Dodo sought a partnership with a retailer where shopping for a pet is as seamless as shopping for any other member of the family with this collaboration.
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