Targeting pets that don’t see veterinarians, Walmart is entering the veterinary care market.
Veterinary clinics are opening in Walmart stores. By April 5, the pet products company PetIQ had opened its first three Walmart-based clinics in the Oklahoma cities of Bartlesville, Duncan, and Edmond. Company officials plan to have opened 20 by the end of last June. It will then push for more than 1,000 in Walmart and other retail stores through 2023.
Source: JAVMA, June 1, 2018. Link.
“This will enable us to further achieve our mission of providing access to convenient and affordable veterinarian care for all pet owners, including those who currently cannot afford the care they need,” Cord Christensen said. “We are very excited to participate in this high-growth and high-potential veterinary services market.”
Also see: links to related content regarding Walmart and veterinary care:
- http://veterinarynews.dvm360.com/walmart-s-offerings-will-soon-include-veterinary-care
- http://news.vin.com/VINNews.aspx?articleId=42399
- https://www.veterinarypracticenews.com/petiq-open-veterinary-services-clinics-walmart-stores/
- https://www.vmdtoday.com/news/petiq-to-offer-veterinary-services-through-walmart
INSIGHTS: Be warned. Be interested. Be diligent. Engage with their doctors and staff. Differentiate.