The status quo is certainly comfortable and safe, but what is the cost of doing nothing?
Source: LinkedIn Pulse, January 30, 2026. Link.
Stop viewing ‘waiting’ as a free action. In business, standing still has a burn rate.”
INSIGHTS: When the cost of doing nothing exceeds the perceived cost of other options, change becomes profitable. Be sure to see Andy Williams’s assertions about doing nothing and including it visibly in options lists.
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