The Maschhoffs is the fourth-largest hog production company in North America. Its new farm-to-table experience, an interactive digital tool that explains how pigs are raised, opens pork production to public. Less than 2 percent of the U.S. population works in agriculture and some animal health pros are unfamiliar with how pork is produced. Consumer education has been a priority for years at The Maschoffs. On-farm tours provide some insights but proper biosecurity protocols limit these opportunities.
The Maschhoffs hope that this virtual tool will satisfy the appetite for pork production knowledge by the consuming public.
Source: National Hog Farmer, August 3, 2018. Link.
“With this Farm-to-Table Experience, users can gain a deep understanding of how we produce enough pork to feed 16 million people each year. We are extremely pleased with the result and are looking forward to seeing the value this map brings to our business as well as the pork industry.”
INSIGHTS: If you have not been on a swine production tour in the last two or three years, are concerned about safety or animal stewardship in food animals, this article and video are key to remaining informed and being better able to help people understand where food comes from.