Live video calling has reached near-universal adoption for social use. It’s quickly growing as the preferred method for consumers to connect with businesses, according to the results of the Vonage Video Chatterbox Nation Study. The study notes that video calling is on track to become the main form of consumer to business communication.
Source: BusinessWire, January 17, 2019. Link. Among the 11 industries in the study, highlights include:
- Healthcare: Almost one in four people are already using live video to chat with a doctor about a non-emergency condition such as renewing a prescription. This is set to double in the coming year.
- HR and Recruiting: While almost one in two Gen Xers are interested in using live video to interview with recruiters or potential employers, almost one in two millennials are already doing so.
INSIGHTS: A more comprehensive look at the study is available at tokbox. Link. A quick scan shows the video call is here to stay. Note its prominence in HR, healthcare, professional services and education. Used wisely, video calls will improve business and client experiences.