Managing the client churn rate is important to develop and maintain practice income. Loyalty programs can be effective retention vehicles.
Existing customers have the potential to spend more. A lot more!” Stacee Santi, DVM
Source: VetPartners Blog, October 11, 2018. Link.
Not all loyalty programs are created equal, and if you aren’t strategic about it, you can easily build a fancy discount program.
To create a successful loyalty program, be sure to follow these five crucial rules:
- Keep it simple.
- Be universal.
- Make it attainable.
- Make it desirable.
- Gamify it.