Pet relinquishment and euthanasia are inextricably linked in our industry. But, handing out business cards of trainers is not the best option to ensure pet owners get the support they need. This article speaks to a partnership between trainers and the vet clinic. A similar relationship could also benefit independent retailers as big box pet chains already offer behavior classes.
Source: Firstline, May 11, 2017.
CVC educator Mikkel Becker, CBCC-KA, CPDT-KA, CDBC, CTC, KPA graduate really likes the Humane Hierarchy, which was developed by Utah State University psychology professor Susan Friedman, PhD. The Humane Hierarchy incorporates the expertise of trainers and veterinary professionals by design.
INSIGHTS: As the number of behavior modification products grows, sales representatives can use this information to begin a different conversation surrounding behavior approaches and services.