Citing data from MRI-Simmons market research, David Sprinkle shares the veterinary hospital segment sales of pet diets has slipped from 9 percent in 2016 to 7 percent of dog/cat owners in 2021. He shares the dynamics of online and direct-to-consumer sales and the analysis of still strong veterinary influence in diet decisions.
Source: Petfood Industry, March 2022, page 50-51. Link.
Pet owners still go to vets for advice when it comes to how they should feed their pets, but veterinarian-specific sales of pet food are down.” Andresr, iStock.com
INSIGHTS: Online platforms offer veterinarians relief from the inventory and fulfillment components of pet food sales. Nutritional advice gains additional value when pet food sales can be captured via online options compared to managing large inventories in-clinic.