Includes Commercial Content
Strengthening the relationship and communication between the veterinary space and the pet food industry is a win for everyone, writes Lindsay Beaton. The challenge is to ensure veterinarians and veterinary technicians have relevant tools that support the nutrition discussions with clients. Beaton shares some of what companies are doing to bridge the communication gaps.
The veterinary and pet food communities work hand in hand and serve the same audience: Pets and their pet owners. Everyone in both communities wants to make sure that pets are happy, healthy and lead fulfilling lives.” – Megan Sprinkle, DVM
Source: PETFOOD Industry, March 2023, page 28. Link.
INSIGHTS: Hills and Purina resources are referenced in this article for veterinary teams, some of whom may not be aware the resources are available.