Commentary
The latest Vet Watch trend tracking begs attention. Note the metric showing a reduction in the number of clients. It is an area where practices and the animal health pros who serve them can focus actionably. Returning clients and their pets to an active status requires individual communication supported by client base communications.
Start with your own staff, family, neighborhood and networks. Something is awry if these people are not taking their animals to a veterinarian once a year at minimum.”
Source: Vet Watch by Animalytix®, November 15, 2022. Link. Full commentaries are updated monthly and available here <Link>. Click here <Link> to your zone from the interactive map.
INSIGHTS: Big box retailers, online suppliers and consumer communications are redoubling efforts to influence and educate pet owners, plus earn their loyalty. A plethora of 24/7 animal health support services likely usurp Dr. Google now but strengthen the relationships outside the veterinary hospital.
In nearly every industry, targeting lapsing clients has been proven to increase visits, improve compliance and increase animal owner satisfaction. The challenge is to DO IT!” – Kirk Augustine
NOTE: Almost every week, the Animal Health Digest Bulletin contains published items worth sharing with animal owners in social media posts, newsletters or emails. Add a short message of your own. It’s not hard work but requires dedicated effort. Here’s a recent example our readers found helpful<Link>.