Representatives often hear their customers express, “I just wish my customers understood…” Nate Birt explains why letters to the editor can effectively educate consumers. Although you won’t reach everyone in print, newspaper editors often upload those letters to the internet, where you can share content you’ve written on your website or social media.
Source: Top Producer, June 19, 2017.
Newspapers in many urban areas are struggling to survive. Yet in rural communities they remain influential. There are more than 8,400 non-daily and daily papers in the U.S. with collective circulation of 65.5 million, according to data published by the National Newspaper Association.
INSIGHTS: Birt writes about ag producers in this article. Consider, however, how a letter to the editor about protecting pets at the local pet park or beach might reduce risks.