Interested in expanding your Twitter game in 2020? It’s easy to see why. The Pew Research Center has found that, “U.S.-based Twitter users are younger, have more education and more influence than the general U.S. population.” Twitter success doesn’t come with simple posting, however.
Source: Hubspot blog. Link. To maximize ROI for your time, consider social media consultant Dhariana Lozano’s tips, including, “Be sure to make your profile more searchable by using keywords in your biography and use the link in your bio to promote specific posts or landing pages. Twitter gives you one link space and you can always sneak one more link into your bio, so use these to your advantage. When you have a new product, blog post or landing page to promote, pop your link in your bio with a call-to-action.”
INSIGHTS: Other tips target engagement, the use of visuals and how to maximize your hashtags. To see if your strategy is working, follow your progress at analytics.twitter.com. Link.