If you return from a conference and were at least half-engaged, you brought back a stack of business cards. Follow-up is a challenge as we return to our regular jobs and catch up on work that piled up while we were gone. Alexandra Samuel shares her seven-step strategy for using social media to turn conference introductions into ongoing connections.
Source: Harvard Business Review, November 13, 2015.
Business travel should be about relationship building, but so often the stress of dealing with logistics and the anxiety of meeting a whole whack of new people keep it from being an effective way to connect, especially at conferences. Using social tools can focus your on-the-road time on the people you really want to get to know.