Reminders remain a significant component for ensuring veterinary clients return to the practice. Brenda Tassava, CVPM, CVJ, VLCE, discusses mixing the old with the new methods and provides a refreshed reminder strategy complete with tactical elements and timelines. She also discusses the value of forward bookings in the context of reminders.
Source: Veterinary Team Brief, November/December 2018. Link. Forward booking actually strengthens the 3 R’s: remind, recall, recheck. It improves patient health and wellness by assuring patients return to the practice when they need to be seen again, while also streamlining reminder processes and reducing costs incurred when team members spend time and effort chasing clients with reminders.
INSIGHTS: Sales representatives! This is a good topic to discuss with hospital managers and consider where key product groups such as, flea tick, heartworm allergies, skin issue and so forth dovetail into the seasonal reminder process.