Kara Perez offers realistic guidance on establishing price points with knowledge of but independent of competition.
Focusing too much on the competition can prove to be a distraction.
Source: DUE, August 19, 2018. Link.
Knowing your market rate is powerful knowledge, but only to a point. If you base your prices off of someone else’s business model and someone else’s work, you can be doing yourself a huge disservice.
Also see: Retail Price Index, Today’s Veterinary Business. Link. Review marketplace pricing for commonly dispensed products to better understand market price points.