Did you know
The dairy checkoff’s Undeniably Dairy campaign has a new wave to create deeper connections between Gen Z and dairy products. The campaign will use media channels and marketing strategies, including gaming, social media influencers and digital content, to engage with Gen Z to grow sales and trust of dairy.
Did you know dairy can do more than set you at ease? It can help you feel good inside and out.”
Source: Farm Progress, October 14, 2021. Link. The strategy centers on four aspects of dairy’s wellness benefits such as immunity, calm, energy and digestive health, and can meet the younger generations’ changing perceptions and behaviors for what they believe foods and beverages should deliver.
INSIGHTS: Marketers will find the various channels this campaign uses interesting.