The Purdue University/CME Group Ag Economy Barometer slipped five points in November marking continued pessimism among producers indicating they are concerned about mounting costs. November marked the lowest reading of 2021 for all three measures of producer sentiment and comparing year-over-year, the barometer is 30 percent lower than in November of 2020.
Source: The Bullvine, December 8, 2021. Link.
INSIGHTS: For veterinary teams and salespersons, prevention protocols offer considerable total cost management advantages versus cost avoidance tactics that often accompanies producer pessimism. Now is the time to continue to coach preventive measures as they contribute to operational ROI and animal comfort.