One of the objectives of Animal Health Digest is to provide visibility to the ever-increasing information and misinformation being shot into animal health media narratives daily. Zazie Todd, PhD, shares how to counter misinformation about companion animal behavior and topics.
. . . there are a lot of incorrect ideas out there about how to care for or train your pet ; some of them are downright dangerous. . .” – Zazie Todd, PhD
The truth sandwich idea is that you start with the truth, briefly mention the lie and debunk it*, then go back to the truth again. What comes first and last is most likely to be remembered.
Source: Psychology Today, February 15, 2022. Link. Todd’s key points:
- When trying to correct false information . . . keep the focus on the truth
- A truth sandwich puts the lie in the middle and gives most attention to the truth
- Good pet welfare includes training with positive reinforcement and providing enrichment
INSIGHTS:
*It is important to acknowledge and investigate with the person who believes the lie so the pet owner remains empowered and active as a decision maker.
Also see: 2 powerful words to empower animal owners, AHD, October 27, 2020. Link.