Before it becomes kibble, pet food formulators and manufacturers must make ingredient choices and find suppliers to meet the demands of new formulations. Consumers increasingly expect pet foods to be free from additives, have clean labels and be formulated as specialty diets. It is a complex challenge.
Source: Pet Food Industry, February 2019, page 12. Link. One aspect of functional ingredients that will continue to get attention, according to suppliers, involves pet digestive health.
. . . 83 percent of pet owners are now highly concerned with the digestive health of their pet. It is interesting to see that food, rather than medication, is becoming the preferred way to support it.” – Myriam Snaet
INSIGHTS: Whether you support pet diets in a clinic or in retail, it is important to anticipate the changing expectations of owners and understand the challenges these trends present.