Discover the trends marketers are most likely to watch and adopt for their business this year in this unique report. Formats continue to be a huge topic of discussion and experimentation, with video, direct mail and experience-driven interactive content as a means to engagement. Meanwhile, chatbots and influencer marketing are really just a way to reach more people.
Source: Demand Gen Report, February 23, 2019. Link.
Regardless of the trend list, marketers’ needs boil down to three main things: They want to:
- better understand their customer,
- personalize the experience for them
- engage them through stand-out methods to beat out their competition.
INSIGHTS: Note that some of the 10 trends have potential within a traditional sales call environment. As veterinary or retails teams, review the trends and determine if one of them can be used in the context of day to day activities in a facility, such as personalization.