Cat owners want options and they are looking for treats with high-quality ingredients with a focus on meat. Retailers and manufacturers agree that cat owners are willing to try new treat ideas if they meet their nutrition expectations, including protein.
Source: Pet Product News, January 2019, page 54. Link.
Cats are carnivores, and a healthy treat or food choice must be respectful of their physiology. People believe that their cat’s diet impacts their quality of life. . .
INSIGHTS: Retailers and veterinary teams need to remain aware of the changing requirements of the modern cat owner. Some education on nutrition is critical to managing customer perception, experiences and helping maintain the health of feline pets.