Buzz words are fun to track and frequently represent top-of-mind focus for marketers. This year is no exception. Other top choices in the 2016 Marketing Word of the Year voting were “customer experience,” “content marketing,” “influencer” and “programmatic.” It was the third consecutive year for which ANA announced a Marketing Word of the Year. Previous winners were “content marketing” (2015) and “programmatic” (2014).
Source: Feedstuffs, December 30, 2016.
The survey finds transparency is the top issue in marketing and has the most potential to improve marketing return on investment.