Let’s face it, there is a growing need for canine companions to be well-behaved in a variety of settings. In fact, the need has created a fast-growing product/services category that includes innovative training and behavior products. Client education is also a strategy for retailers to serve clients who need help with improving their pets’ behaviors.
Source: Pet Product News, April 1, 2020. Link.
In-person communication and demonstration are two vital ways to help customers get the right product and understand how to use it.
INSIGHTS: For veterinary teams, learning what is done in retail stores can help guide your own communications about behavior training and products. If a guest behaviorist is scheduled in local retail store, consider having a team member attend and audit the event.