The Changing Pet Ownership study offers insight into three generations of pet owners of multiple ethnicities. It also describe implications of market changes to veterinarians and the pet industry as a whole. Brakke Consulting and Trone Brand Energy joined forces to complete the study.
Source: Brakke Consulting, May 6, 2016. Press release.
This study points to a number of different veterinary care models that are preferred in the near future.