Kiely Kuligowski says direct mail marketing still works in the mix of marketing options. Physical marketing by mail gives customers a unique, personalized experience that can help your business stand out from the crowd. She shares rationales and best practices for using direct mail.
Source: Business News Daily, August 21, 2020. Link. Kuligowski says there are several reasons why direct mail marketing performs so well:
- It is interactive.
- It is memorable.
- Direct mail marketing is creative.
- There is less competition
INSIGHTS: Handwritten notes are rare these days, but have always been a highly valued use of direct mail.