Pet food made up approximately 35 percent of Amazon’s $2 billion in U.S. pet product sales in 2016. Here are the top 5 selling products and SKUs:
- Taste of the Wild dry dog food – High Prairie Canine Formula with Roasted Bison and Venison
- Taste of the Wild – Pacific Stream Canine Formula with Smoked Salmon
- Wellness CORE Natural Grain Free dry dog food – Original Turkey and Chicken, 26-Pound Bag
- GREENIES dental dog treats – teenie, original flavor, 130 treats, 36 ounce
- GREENIES dental dog treats – regular, original flavor, 36 treats, 36 ounce
Source: Petfood Industry, March 28, 2017.
Pet food and feeding supplies enjoyed 55 percent YoY growth on Amazon. Online sales of pet food, considered alone, reached 60 percent YoY growth. Pet treats hit 40 percent YoY growth.
INSIGHTS: See also, Time to reopen the door to veterinary product home delivery, Vet Advantage, February 2017.