Pet owning consumers are seeking specific product attributes, and they are changing the way they shop for products. There is an increasing shift toward omnichannel options and e-commerce outlets, writes Jordan Tyler.
The NielsenIQ researchers dug into frequently searched terms that will interest animal health pros. In the top-searched attributes for dog food and treats, the terms “dental and breath health” and “calming” grew the most.
“Wet” pet nutrition products remain the top-searched query by pet owners.”
Source: Pet Food Processing, April 4, 2022. Link. The topic of sustainability is becoming more and more prevalent in the pet care space. NielsenIQ highlighted product attributes speaking to sustainability, specifically in the areas of sustainable packaging, social responsibility, environmental impact, sustainable farming or animal welfare.
INSIGHTS: Learning about pet owner online queries helps all animal health pros better understand their interests and concerns.