Ear conditions are usually listed in the top 10 reasons pets visit veterinarians < link >. Otitis externa is a common inflammatory condition that affects 15 percent to 20 percent of dogs and 4 percent to 7 percent of cats. Erin E. Aufox, DVM, and Elizabeth R. May, DVM, DACVD, explain their five steps to it:
- Classification
- Treatment
- Monitoring
- Maintenance
- Identification
Source: Clinician’s Brief, June 2019. Link. Most patients can be treated quickly, and recurrence can be prevented by incorporating these fundamentals early in the course of disease, which can help patients avoid chronic pain and pathology to the external ear canals.
INSIGHTS: This is a good review for veterinary teams, as well as sales and marketing personnel.