It’s a changing landscape for what brand of pet food is sold and also the source from which it is acquired. Note the increases in home delivery percentages in the top two retailers.
Source: Petfood Industry, April 28, 2016.
Consumers have really embraced the subscription model when it comes to purchasing pet food online. It’s a product that is much more convenient to have delivered to your doorstep. Subscription sales at Chewy and Amazon have nearly tripled from 2015 to 2016. Of the two sites, subscription sales now account for 22% of total sales, up from 15% last year.