Diane Martin discusses when and how to deal with bully-like behaviors on social media from persons whose comments indicate a lack of knowledge or understanding. She provides an infographic to help determine when it is acceptable for a brand or business to offer comment on social media and when it best to stay silent. Martin’s examples involve Ag and food supply examples. The guidance would work for topics like annual vaccinations, feline declaws and pet diet ingredients.
Source: Marketing to Farmers, March 25, 2019. Link.
. . . let us remind ourselves that there are real people behind every screen name, and perhaps someone who might just need a better understanding of how science and agriculture fit together.