Commentary
Today’s TikTok’s trends look like how businesses were valued and sustained in the mid-1900’s without the internet. Today’s digital tools may help with this so-called bending, but this bending seeks traditional values, dependable benefits and reasonable access. It’s a good thing.
Source: Small Business Trends, August 12, 2024. Link.
We are witnessing an era of profound transformation in how people engage with brands and approach their purchasing decisions. Today’s shoppers are motivated by joy, curiosity, and a desire for long-term value, prioritizing genuine brand relationships over superficial interactions.”