A couple of years ago I read a post on the Harvard Business Review Blog Network by Joseph Grenny titled, “4 Ways Leaders Can Create a Candid Culture.” It was the inspiration for my column in Vet-Advantage’s December issue. Upon review I think this column has equal application in practices and hospitals.
Source: Vet-Advantage, December 2018. Link. Some veterinarians and many veterinary nurses believe that teaching is limited to a recitation of the features (what it is) and the functions (what it does or does better). While that is an important and essential part of client education, the real payoff in teaching is when you describe the benefits (what your client and their pet will have) of the medication, product or service.
INSIGHTS: The subtle changes that I made in the above quote will help you adapt the suggestions in the article to your practice or hospital.