One of the primary reasons to get teams together has to do with the hardwiring of the human brain. Yes, our technology is constantly improving, which allows for more virtual meetings and geographically diverse teams. But, “building trust is a multisensory experience,” says Valérie Berset-Price. “Only when people are physically present together can they use all of their senses” to establish that needed trust.
Source: Strategy + Business, December 12, 2016.
Bringing teams together enables them to establish and nurture culture. And, according to Berset-Price, “culture isn’t the cherry on the cake. It is the metal mold that holds the cake as it is baked.” Just as you wouldn’t try baking a cake without a pan, don’t expect technology alone to enable people to gel in ways that deliver breakthrough results.
INSIGHTS: There is a lot to ponder in this article. Whether a veterinary clinic, retail store or a sales organization, animal health pros must place a high value on face-to-face interactions with customers and their own teams.