PetSmart will soon air two 30-second animated TV spots to promote the upcoming film “The Secret Life of Pets,” which hit theatres July 8. Animal characters from the movie will tell stories of what happens when pets are left on their own devices and without human interaction, visit to a PetSmart store.
Source: Ad Age, June 9, 2016.
The humanization of pets is a tremendous trend and much of what we do is based on that,” said Eran Cohen, chief customer experience officer at PetSmart, noting that the film partners approached PetSmart over a year ago about the idea. The retailer is the exclusive seller of “The Secret Life of Pets” products.