Opinion
For decades, our industry focused on animals while feeling forced to deal with people. Harsh? Probably, but true. In the current companion animal context, we’re seeing a growing focus on the animal owner as part of the pet care community. Additionally, the animal health pros we employ come from five generations, all of whom have their own opinions and expectations .
It is hard to ignore the connections to consumerism now. Amy Emmert shares that since the pandemic began, consumers have become more sensitive to the environmental impacts of their shopping decisions, and consumer companies are responding.
These preferences apply with our customers and with our employees.” – Kirk Augustine
Source: Strategy + Business, July 7, 2021. Link. As the emphasis on sustainability continues to intensify, companies will want to continue to focus on innovations that please consumers and are good for business while doing as little harm to the planet as possible.
Also see: How COVID-19 has changed the face of the natural world, Medical News Today, April 22, 2021. Link. It would make sense to assume that the natural world, at least, is getting a bit of a break. A world in which humans are traveling far less should offer major environmental benefits.
INSIGHTS: Consider including a sustainability or eco-friendly topic during staff meetings. Take time to listen when someone is concerned about how many packing peanuts are floating around in receiving. Highlight and optimize inventory management as a strategy. Use outsourced home delivery when it makes sense.