Sales! For many this is a four-letter s-bomb. Don’t panic. Consider how you feel when the service department calls you to see how your car is acting after a repair or when the dentist calls you to see how you’re feeling after a procedure. Consumer retention is the key to both happy customers and a healthy bottom line in any business.
Source: Inc., March 19, 2018.
Given the ROI numbers, customer retention is now being seen as a top priority rather than a secondary strategy. Rhett Power shares five ways to keep your customers loyal:
- Leverage your company’s mission
- Actively engage in the comments
- Know the power of rewards systems
- Turn complaints into learning experiences
- Over-deliver
INSIGHTS: Whether you work as a retail associate, a veterinary team member or a sales representative, these are good reminders for all. S-bombs aside, retention and post-transaction nurturing are the cornerstones for compliance in the animal health industry.