Google has made the client education process a bit more immediate, for which many veterinary hospital teams are unprepared (think client searching terms on an iPhone during a post exam consultation). This article discusses options for veterinary practice teams to proactively prepare for on-the-spot client education.
Source: Veterinary Team Brief, September 2015 page 15.
Client education moves quickly from the examination room to the Wild West that is the internet, so arm the veterinary team preemptively with several high-quality digital pet owner education resources. From handouts to web links to videos, a practice’s client education armamentarium should be more of a trunk than a drawer.
If client education options move to a more proactive point-of-service model one of the first responses will be “we do not have that much time”. Check out the time management references in this issue as well.
Source: Veterinary Team Brief, “Mindfully Managing One Moment at a Time” page 22.
An already busy schedule is about to get busier, but you calmly lead the clients to separate examination rooms. Challenge accepted. You can handle this. Striving for a mindful approach to time management takes practice. It is difficult to admit in a world that admires and celebrates multitasking that only one thing can truly be done at a time. Doing so promotes gratification with each task.
INSIGHTS: For veterinary team members the client education resources article contains significant source information for resources to develop or enhance client education efforts. If you find your team has no time to review this article, find time to consider the time management article perspective.