These two reports from the National Retail Federation are good reads for animal health pros as strategies for 2023 get implemented and refined.
NRF’s 2023 Big Show in New York City featured a live, free-flowing discussion between Walmart’s John Furner and Harvard Business School’s James Cash. They covered change, the importance of long-term perspective, faith, perseverance, inclusivity and doing business in retail.
Technology might have changed the way things are done, but the driving factors remain the same. Customers still want cost-effectiveness, ease, choice and a personalized experience.”
Source: NRF, January 15, 2023. Link.
NOTE: In a related NRF story, Saks OFF 5th’s Paige Thomas discussed an emerging customer segment, inventory, promotions and the online business strategy.
The answer always lies with the customer. One part of it is engagement — customer acquisition. The other is the customer experience, the customer journey. Do everything you can to smooth the path.”