Storytelling makes for effective communication. Yet, it feels like the more evidence we have that our brains are hardwired for relational and analogical reasoning, the more instructors recite bulleted data points without context, despite the vast amount of resources and technology at our fingertips.
Every animal health pro shares information or recommendations. While we are not corporate trainers by title, we are all trainers by function. Some have a smaller class than others, but all of us educate and train.
Source: The Startup, January 3, 2018.
Use your storytelling powers wisely, and you’ll watch your employees and customers flourish. Successful consumers of stories love to talk about them. Use your storytelling skills to create ambassadors for your topic, subject or solutions.