Far too often we believe that more education will solve every problem. It will not. If it did, we would have achieved 100 percent compliance years ago and this entire column would be unnecessary.
Source: Vet-Advantage, December 2020. Link. When you mention vaccines or preventatives, your customer will begin to formulate an attitude about that subject. The attitude they adopt dictates what they need from you and more education is the answer to only a small percentage of their possible responses.
INSIGHTS: The skillful use of knowledge is the real power.