Christine Shupe, executive director of the Veterinary Hospital Managers Association, shares her organization’s predictions of how the top trends in veterinary medicine influence the evolving role of practice manager.
Source: Firstline, October 28, 2016.
The VMHA surveyed industry leaders to gain insight into industry trends that influence the roles managers will play. Three topics dominated the discussions:
- As the growth in corporate practices continues, managers can anticipate that their roles may become more specialized.
- Certification will become increasingly important to employers because it speaks to an employee’s willingness to work hard.
- There will be an increasing call for managers to lead strategic planning for the practice.
INSIGHTS: Sales representatives and marketers take notice. Strategic planning led by the practice manager has the potential to change how routine calls are made and who the actual decision makers will be. As practice managers and veterinary nurses become more empowered, knowing their priorities and needs will be paramount. Start now to engage with these persons in ways that create action.