Expanding their audience to pet owners, The Bridge Club has successfully launched TBC Pets. It is a virtual community where pet owners can gather in a casual conversation to gain insight and guidance directly from veterinary professionals.
More than 5,000 pet owners have attended the five virtual events to date.
“The feedback has been overwhelming with immediate survey results indicating 92 percent would attend a second session and eight percent are considering it,” says Catherine Haskins, co-founder. The Bridge Club has seen up to 25 percent repeat attendees. The conversations take place on Zoom and are streamed on Facebook Live and Instagram.
Source: The Bridge Club, June 9, 2020. Link. Pet owners can pose questions to the special guest in the chat function. TBC Pets partnered with whiskerDocs to have certified veterinary technicians in the conversation with pet owners to help provide resources and answer general questions. All pet owners are encouraged to see their veterinarians.
INSIGHTS: To view previous sessions and sign up to be notified of upcoming TBC Pets events, use this < link >. The next event is themed, Decrypting Your Dogs Behavior, June 16, 2020, 7:00 p.m. to 8:00 p.m. CDT.