Steven Covey’s book, The 7 Habits of Highly Effective People, inspired a huge audience in the 1990s. During that period, Randy Illig learned how the 7 Habits thinking applied to salespersons. He shares how the 7 Habits can help achieve greater sales effectiveness. With how we engage with customers in turmoil, focusing on basics can help maintain account relationships.
Source: Sales and Marketing Management, March 23, 2020. Link. People marvel that “The 7 Habits of Highly Effective People” is still relevant 30 years after its publication. But don’t overlook how you can apply its timeless advice to your sales career and even more importantly, to helping your clients succeed.
The 7 Habits:
Independence
1 – Be proactive
2 – Begin with the end in mind
3 – First things first
Interdependence
4 – Think win-win
5 – Seek first to understand, then to be understood
6 – Synergize!
Continual improvement
7 – Sharpen the Saw; Growth