With one click of the “About Us” link, anyone, anywhere can hear your company story. Countless organizations settle for a poorly written, poorly designed, dry-as-dust blurb. Boring! Bringing a company story to life and giving it impact and reach is one of the best ways to engage customers, the public and prospective employees.
Source: Grossman Group, October 16, 2017.
Grossman is convinced the “About Us” section is an important first step for any organization. But he believes there are countless other ways to build even greater momentum around your company’s history. Such as:
- a compelling and more in-depth historical narrative to rally employees and customers around a company’s vision
- detailed histories connect employees and customers to the company founders on a much more personal level and
- illuminate the reasons the organization was created in the first place
INSIGHTS: A well-told history also underscores a company’s resiliency and staying power, provides valuable lessons learned and gets employees excited about the opportunities ahead.