Monitoring the development and use of telemedicine between human doctors and patients is important to animal health pros who seek to implement telemedicine approaches to animal care. Once animal owners begin using telemedicine with their doctors it will become easier to engage them regarding their animals’ health.
Although telemedicine visits have increased sharply in the U.S. in recent years, the vast majority of American adults still receive care from doctors in person rather than via remote technology, a new study suggests.
Source: Reuters, November 27, 2018. Link.
Patients seen by telemedicine are generally satisfied with their care, and telemedicine will continue to become more common as it becomes easier for clinicians to be paid for this type of exam, said Dr. Jay Portnoy of Children’s Mercy – Kansas City and the University of Missouri Kansas City School of Medicine.
INSIGHTS: Attention marketers and sales representatives! Do you know which of your accounts are using or planning to implement telemedicine? If not, consider adding telemedicine to the CRM data profile. I am confident opportunities to communicate with animal owners through these locations will soon be available.