Online reviews have the power to grow or hinder your business. Eighty four percent of consumers read and trust online reviews, and consumers have never been more open—or vile—with their opinions. Consider the results of a recent Brightpearl study to fine tune your customer experience and response to online reviews. The study found that 77 percent of one- to three-star reviews are related to issues that occur post-purchase, meaning the results are largely in your control.
Positive reviews make a huge impact on your business. Attaining them should be part of your business strategy. – Derek O’Carroll, article author
Source: Target Marketing, September 27, 2019. Link. “The last impression is key, and if this isn’t optimized, businesses will continue to find themselves attracting poor feedback, driving away potential shoppers, and leaving a long-lasting stain on their reputation. – Derek O’Carroll