Summer pet safety and traveling with pets is all about preparation and education, writes Dawn Singleton-Olson. She reminds us of ways clinics can reach out to pet owners and make sure they have the products on hand for prevention and treatment. Doing so will set them up for a successful summer especially if they are traveling with their pets. Source: Vet-Advantage, June … [Read more...]
Your customers buy benefits
Consumers do not buy features or functions – they buy benefits, or, what they will have because of their buying decisions. Source: Vet-Advantage, April 2020. Link. Today’s fast-paced environment in your hospitals and clinics require that you get to the point as quickly as possible. Your competition requires that you create a sustainable competitive advantage that sets you … [Read more...]
Upon further review
Online reviews for consumer-driven businesses increased in importance during the recent pandemic. Whether they are good, bad or indifferent, how you respond can affect the success of your business. Consider these suggestions. Source: Vet-Advantage, February 2022. Link. It is important here to remember that the negative review is not going away, and the real objective is to … [Read more...]
Engage sales reps as resources
The great reps that call on your clinic are first interested in your success because they know it will aid their success. In my most recent column for Vet-Advantage magazine, I suggest ways reps can be of further help during this pandemic. You can start the process by engaging your rep in this conversation. Source: Vet-Advantage, February 2021 Digital. Link. They (Engaged … [Read more...]
The fallacy of more education
Far too often we believe that more education will solve every problem. It will not. If it did, we would have achieved 100 percent compliance years ago and this entire column would be unnecessary. Source: Vet-Advantage, December 2020. Link. When you mention vaccines or preventatives, your customer will begin to formulate an attitude about that subject. The attitude they adopt … [Read more...]