In a recent study, Trone Brand Energy found only 31 percent of pet owners highly trust online information sources. This compared to 81 percent of pet owners who highly trust their veterinarians. Forty seven percent of them highly trust their family and friends, which was the second most trusted source of information. In a related study, pet owners who rank in the top 25 … [Read more...]
Pets on the go
This commercial post is thought provoking for any animal health pro challenged to service an increasingly mobile pet population. A recent study reveals some behaviors among pet owners that present new opportunities for reaching pets and their owners. Source: Trone Brand Energy, May 4, 2017. Pet parents are on the go, but still want to spend as much time as possible with … [Read more...]
Embracing the open pet pharmaceutical transition
Results from the 2015 Pet Pharmaceutical Market Study, a collaboration of Brakke Consulting, Inc., and Trone Brand Energy are summarized in three main areas: Tracking the portable pet prescription movement Diminishing veterinary pharmacy revenues Veterinary pharmacy revenue loss coping strategies The study collected responses from U.S. companion animal … [Read more...]