Remember "stop, look and listen?" They were potentially life-saving actions drilled into us by our parents and teachers when we are about to cross the road. Our AHD team urges you to stop, look and listen to the advice Jane Harrell offers regarding marketing parasite prevention yourself. Research shows that clients view the education you give them about their pet’s health as a … [Read more...]
“Lexus” pet dentistry
The title made me a bit uncomfortable but as the metaphor played out it was clear the authors had a strong point to make. As with shopping for a car, clients want to compare the Lexus style with that of the Kia. However, actual dental services represent a wide continuum of services depending, at least, on the age, size, and breed of the pet. To the client, however, it often … [Read more...]
Fear Free™ taking veterinary industry by storm
AAHA, VetFolio and the Fear Free™ advisory panel have created a groundbreaking certification program intended to change handling approaches in veterinary hospitals. This initiative may be the largest, most important transformation in the history of companion animal practice, according to its advocates. Simply put, Fear Free™ is an experience management initiative to benefit … [Read more...]
Myth Buster: corn edition
Reading dog food labels is beyond challenging. The proliferation of specialty veterinary and commercial diets coupled with myriad ingredient choices is confusing for most pet owners. This article and the resources it references will help veterinary teams and reps servicing owners’ pet diet choices sift through the confusion. Source: Trends, January 2016, page 40. (direct … [Read more...]
Editorial – Millennials, here they come!
Millennials are those born between 1982 and 2004. They’re the focus of two recent articles. I initially thought, “Why are we going here again?” A better perspective is that the oldest millennials are now 32 to 33 and are part of the paying economy. It IS time to learn more about this generation. Source: Trends, January 2016, page 26. (direct link unavailable) This is the … [Read more...]